i-ItalyNY - 5thBirthday Special Issue. The Best of i-Itay - page 22

22 |
i-Italy Magazine
| Special Issue | Winter 2017-2018
Jobs said and did. He aspired to bring technology
and art together. He was very attentive to detail.
That’s true innovation…Apple in America—like
Olivetti in Italy—realized important changes by
focusing on design. And that brings us back to
New York, since this city gives you the opportu-
nity to bring together ideas fromdifferent worlds,
with people who understand other disciplines.
People who aren’t just into tech, but who look
for solutions using technology. New York is a real
melting pot of ideas. And the same goes for Lon-
don and Berlin, I think. Cities with a very strong
cultural foundation, international cities where
innovative ideas are more easily born.
And Italy? It’s a country that produces really
state of the art technology.Why is that so little
known in the world?
We’re to blame, in large part. We have had a lot of
success in fashion because our entrepreneurs had
the intelligence togoglobal beforeanyoneelse. They
had an international vision. We barely even tried
to do the same with technology. It should be said,
however, that there’s a lot of competitionwithdiffer-
ent market dynamics and real giants to face. But it
should also be said that itmay have led to a danger-
ous attitude among Italians.Ultimately, youneed to
know how to celebrate certain things. In America,
for example, celebrating successworks great. It cre-
ates a sense of optimism that permeates the whole
society,whichhas,withrespect toEurope, apositive
way of thinking. It’s a virtuous cycle that helps. If
we celebrate someone’s success in Italy, people im-
mediately suspect that it was achieved by sketchy
means. And if yousay that the successwas thieved…
If you could send a message in a bottle to those
in Italy who want to come to New York with a
First of all, to really believe in yourself. That’s
not a cliché; it’s important to believe that your
project can be realized. Next you have to know
what has been achieved in your field. I know it
can be difficult to find that out sometimes, but
it’s important. Check out the competition and see
if there are similar things out there. If you can
introduce something that is definitely better into
your field, there’s no doubt you’ll be successful.
Yet there are young people who will come and
present you ideas based on things they’ve already
seen. That’s not okay! If you want to compete on
the global technological market, you really have
to be innovative. Then you have to identify impor-
tant trends. The VCs watch certain macro trends
and if you fit into that framework, it’s easier to
raise funds. And finally, you need to assess not
only if you risk arriving too late but if, paradoxi-
cally, your project could come out too soon!
Lucia Pasqualini*
Duringmy years inNewYork, I discovered I
have a great passion for people’s stories; ev-
ery story possesses its own intrinsic lessons. The
variety and the richness of these stories make the
United States a unique place. Some of my most
preciousmemories of those years are linked to the
people I have met. You never really know whom
you will meet in New York or how an event will
turn out. This is a lesson that I learned quickly.
That is how I became more attentive and curi-
ous. There are some stories that shaped both my
personal and professional growth.
I had met Claudio Del Vecchio several times on
official and formal occasions. He was always ex-
tremely polite and kept a low profile. We never
had a real conversation at these events, one of
many for both of us. Yet, I remember one event
particularly well. On July 2012, the Group of Ital-
ian Representatives (GEI) presented him with
the friendship award. I remember very vividly the
speech that Claudio gave on that occasion. He
humbly approached the podium and very mod-
estly talked about his story and his beloved job.
His father’s legacy
I was very touched by Claudio’s words. He re-
counted the story of Luxottica, a company
founded by his father Leonardo in 1961 in Ago-
rdo, a small town near Belluno. He spoke of his
father’s childhood, spent in an orphanage, and
of his early years working on a factory floor. He
recalled when his father worked unflagging-
ly in the evenings on a drum made with skin
and filled with sand, inlaying aluminum parts
MY mentor series (WINTER 2015)
The Power ofModesty
Through Claudio Del Vecchio I learned
a very important lesson about
entrepreneurship, vision, courage,
humility and love.
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